Avaya Launches EMEA Distribution Partner Program

In order to drive channel partner profitability and increase customer satisfaction, Avaya has announced a new model to reward its VAD partners.

In line with the recently launched EMEA BusinessPartner Program, the initiative has been specifically designed to recognize those distribution partners who bring value to Avaya's business by placing more emphasis on certification and training and the focus on strengthening their relationship with resellers, said Avaya.

"The new Distribution Partner Program in EMEA complements the existing BusinessPartner Program and is designed to ensure our Avaya distributors are able to focus on their core competencies, build sustainable business models while allowing them to derive tangible benefits through adding value to their relationship with Avaya," said Carlos Sartorius, president of EMEA for Avaya.

Both SMB and enterprise distributors now will be able to move up the value chain and be rewarded with a point-based certification process by focusing on the following

initiatives:

• Weekly Sales Out Report.

• Inventory Report.

• Rolling Forecast.

• Customer Support Desk.

• Avaya Certified Education Partner Status (ACEP).

"While revenue volumes will still be recognized we felt it was important to further reward those distributors which achieved Avaya Certified Education Partner Status (ACEP) providing an appropriate learning framework for their resellers,” said Sartorius.

The new program was announced at Avaya's BusinessPartner conference in Paris and will officially begin in January.

Avaya www.avaya.com